Commercial Surveys - Keyword Index

A

Accept Utility of Mobile Apps / Satisfaction / Loyalty The Study of Factors Contributing to the Messenger of Mobile to the Soroush Messenger [Volume 17, Issue 99, 2019, Pages 91-103]
Ant Colony Algorithm / Firefly Algorithm / Bee Algorithm / Harmony Search / Biogeography Algorithm An Overview of the Application of Meta Heuristic Algorithms in Financial Field [Volume 17, Issue 96, 2019, Pages 56-77]

B

Based HRM / Entrepreneurial Orientation / Innovation Ambidexterity / Firm Performance Investigating on the Effect of Entrepreneurial Orientation and Capability Based Human Resource Management on Firm Performance with The Mediating Role of Innovation Ambidexterity [Volume 17, Issue 96, 2019, Pages 93-104]
Beliefs on capabilies to social media Study of Social Media Roles in Export Field, Case Study Zanjan Province Exporter Companies [Volume 17, Issue 97, 2019, Pages 79-96]
Beliefs on usage of social media Study of Social Media Roles in Export Field, Case Study Zanjan Province Exporter Companies [Volume 17, Issue 97, 2019, Pages 79-96]
Brand Image / Brand Strength / Customer Buying Tendency / Bamilo Shop The Impact of Brand Image and Brand Strength on the Desire to Buy Customers From Online Stores (Case Study: Bamilo Store) [Volume 17, Issue 99, 2019, Pages 52-76]
Branding / Co Ranking of Collaborative Co-Branding in Business Clusters (Case Study: Pars Wagon Arak) [Volume 17, Issue 99, 2019, Pages 10-29]
Branding Feasibility / Business Clusters Ranking of Collaborative Co-Branding in Business Clusters (Case Study: Pars Wagon Arak) [Volume 17, Issue 99, 2019, Pages 10-29]

C

Co Ranking of Collaborative Co-Branding in Business Clusters (Case Study: Pars Wagon Arak) [Volume 17, Issue 99, 2019, Pages 10-29]
Competitive Intelligence/ Marketing/ Entrepreneurship/ Private Clubs/ Sport Effect Competitive Intelligence on Market Orientation and Entrepreneurship in Isfahan Private Sport Club. [Volume 17, Issue 97, 2019, Pages 33-44]
Conspicuous Consumption / luxury Brands / Veblen Theory / Conspicuous Marketing The Pattern for Recognition of Luxury Goods Consumers Behavior Based on the Conspicuous Consumption Theories [Volume 17, Issue 99, 2019, Pages 30-51]
Corporate Social Responsibility Integrating Corporate Social Responsibility Management Systems (CSR) on the Performance of Technology Companies (Case Study: Mahshahr Maroon Petrochemical) [Volume 17, Issue 97, 2019, Pages 60-78]
Customer commitment Investigation on the Relationship Between Social Media Marketing and Customer Commitment with the Mediator Role of Brand Value (Case Study: Women Buying Clothes Online) [Volume 17, 94-95, 2019, Pages 23-39]
Customer Experience / Experiential Marketing / Experience Economy / Empiricism Analyzing Customer Experience and its Status in Marketing Literature [Volume 17, 94-95, 2019, Pages 85-103]
Customer Loyalty From sustainable supply chain to company sustainability, customers satisfaction, loyalty and word-of-mouth advertising [Volume 17, Issue 98, 2019, Pages 7-29]
Customer Satisfaction From sustainable supply chain to company sustainability, customers satisfaction, loyalty and word-of-mouth advertising [Volume 17, Issue 98, 2019, Pages 7-29]
Customer Satisfaction / Narrative / Restaurant Furniture / Customer Loyalty Investigating the Attributes of Effective Furniture in Creating Customer Loyalty to the Restaurant [Volume 17, Issue 97, 2019, Pages 8-19]

D

Discount Stores / Development Barriers / Operational Solutions Identification of Barriers to the Development of Discount Stores in Iran [Volume 17, Issue 96, 2019, Pages 105-115]

E

Environmental Knowledge Identification and ranking of factors influencing the Green products purchasing intention [Volume 17, Issue 97, 2019, Pages 20-32]
Expected Factors / Organizational Factors / Career Factors / Customer Experience Management Effect of perceptual factors and factors expected, based on customer experience management (a case study of the banking industry) [Volume 17, 94-95, 2019, Pages 40-52]
Export dependence Study of Social Media Roles in Export Field, Case Study Zanjan Province Exporter Companies [Volume 17, Issue 97, 2019, Pages 79-96]

F

Financial Management Effectiveness / Managers Empowerment / Organizational Health / Bugeting Principle and Monitoring System / Characteristics Conditions Effecting Factors on Managers Empowerment and Financial Management Effectiveness with Emphasize on Organic Indices in Organization (Case Study: Knowledge-based Companies of Kermanshah City) [Volume 17, Issue 96, 2019, Pages 8-22]
FUZZY AHP An Application of ISM Model for Ranking the Industrial Cleaning Products Using Fuzzy AHP-TOPSIS [Volume 17, Issue 98, 2019, Pages 85-97]

G

Green Branding Identification and ranking of factors influencing the Green products purchasing intention [Volume 17, Issue 97, 2019, Pages 20-32]
Green employees empowerment A reflection on Green Supply Chain Management: Investigating the Role of Green Employees Empowerment on the Green purchases in Green food producers [Volume 17, Issue 98, 2019, Pages 30-43]
Green marketing Identification and ranking of factors influencing the Green products purchasing intention [Volume 17, Issue 97, 2019, Pages 20-32]
Green Supply Chain Management A reflection on Green Supply Chain Management: Investigating the Role of Green Employees Empowerment on the Green purchases in Green food producers [Volume 17, Issue 98, 2019, Pages 30-43]

H

Hamedan province. ‌ Solutions for empowering cooperative businesses (Case Study: Poultry cooperatives in Hamedan province) [Volume 17, Issue 97, 2019, Pages 97-113]
Hostility / Image of the Country / Goods Image / Nationalism / Wanting to Buy Studying of the Impact Hostilities with the Country of Origin on Consumer Sentiment (Study: the Citizens of Region Five in Tehran, Iran) [Volume 17, 94-95, 2019, Pages 53-66]
Humor Advertising / Brand Awareness / Brand Aassociation / Brand Loyalty / Perceived Brand Quality The Survey of The Effect of Humor Advertising in the Creation of a Brand Equity (Case Study: Mihan Brand) [Volume 17, Issue 99, 2019, Pages 77-90]

I

Industrial Cleaning An Application of ISM Model for Ranking the Industrial Cleaning Products Using Fuzzy AHP-TOPSIS [Volume 17, Issue 98, 2019, Pages 85-97]
Integration of management systems Integrating Corporate Social Responsibility Management Systems (CSR) on the Performance of Technology Companies (Case Study: Mahshahr Maroon Petrochemical) [Volume 17, Issue 97, 2019, Pages 60-78]
Intention to use of social media Study of Social Media Roles in Export Field, Case Study Zanjan Province Exporter Companies [Volume 17, Issue 97, 2019, Pages 79-96]
Internal marketing / Corporate Identity / Job Saticfaction / Organizationl Commitment Survey the Effect of Internal Marketing on Organizational Commitment with Emphasis on Corporate Identity and Job Satisfaction (Case Study: Organizations Ports and Maritime Khuzestan Province of Port Imam Khomeini. [Volume 17, Issue 96, 2019, Pages 116-128]
ISM model An Application of ISM Model for Ranking the Industrial Cleaning Products Using Fuzzy AHP-TOPSIS [Volume 17, Issue 98, 2019, Pages 85-97]

K

Keywords: Business Continuity Interpretative Structural Modeling of the Effective Factors on Business Continuity Management in Small and Medium Enterprises [Volume 17, Issue 97, 2019, Pages 114-130]
Keywords: TOPSIS An Application of ISM Model for Ranking the Industrial Cleaning Products Using Fuzzy AHP-TOPSIS [Volume 17, Issue 98, 2019, Pages 85-97]
Knowledge Management / Customer Knowledge Management / Knowledge-Based Customers / IT Infrastructures / Post Bank of Iran Proposing a Model for Customer Knowledge Management in Post Bank of Iran [Volume 17, Issue 96, 2019, Pages 78-92]

M

Mahshahr Maroon Petrochemical. Integrating Corporate Social Responsibility Management Systems (CSR) on the Performance of Technology Companies (Case Study: Mahshahr Maroon Petrochemical) [Volume 17, Issue 97, 2019, Pages 60-78]
Management Variables / Financial Distress / Artificial Intelligence / Industrial and Mining Sector Management Approach in Analysis of Financial Distress in the Industrial and Mine Industries of Iran By Using Machine Learning Methods (NSGA-II, ABC) [Volume 17, Issue 96, 2019, Pages 38-55]
Market Changes Investigating the Effect of Proactive market Orientation on Creating Market Changes and its Consequences in the tile and ceramic industry [Volume 17, Issue 98, 2019, Pages 98-113]
Marketing Capabilities Investigating the Effect of Proactive market Orientation on Creating Market Changes and its Consequences in the tile and ceramic industry [Volume 17, Issue 98, 2019, Pages 98-113]
Market-Orientation / Markting Strategies / Stealth Marketing / Marketing Techniques Principles and Practice of Stealth Marketing Strategies [Volume 17, 94-95, 2019, Pages 67-84]

O

Organization Performance Investigating the Effect of Proactive market Orientation on Creating Market Changes and its Consequences in the tile and ceramic industry [Volume 17, Issue 98, 2019, Pages 98-113]

P

Pairs Trading Strategy / Market Neutral / Arbitrage / Cointegration Test A Survey on the Pairs Transactions Strategy of in Stock Market of Iran (Case Study of Investment Companies of the Stock Market) [Volume 17, Issue 96, 2019, Pages 23-37]
Proactive Market Orientation Investigating the Effect of Proactive market Orientation on Creating Market Changes and its Consequences in the tile and ceramic industry [Volume 17, Issue 98, 2019, Pages 98-113]

S

Sales / Marketing / Buying Funnel Ending the War Between Sales and Marketing [Volume 17, Issue 97, 2019, Pages 45-59]
Sky Airlines. Aircraft repairs and maintenance Impact of Software Redesigning of Business Process on Supply Chain Management (Case Study: Sky Airways) [Volume 17, Issue 98, 2019, Pages 44-65]
Small and Medium Enterprises Interpretative Structural Modeling of the Effective Factors on Business Continuity Management in Small and Medium Enterprises [Volume 17, Issue 97, 2019, Pages 114-130]
Social Influence / Informational Incentives / Consumer Behavior Consumer Behavior of the On-line Festival: Informational Incentives and Social Influence [Volume 17, 94-95, 2019, Pages 8-22]
Social Media Marketing / of Brand Awareness / Brand Image / Brand Perceived Quality / Investigation on the Relationship Between Social Media Marketing and Customer Commitment with the Mediator Role of Brand Value (Case Study: Women Buying Clothes Online) [Volume 17, 94-95, 2019, Pages 23-39]
Structural-Interpretative Modeling Interpretative Structural Modeling of the Effective Factors on Business Continuity Management in Small and Medium Enterprises [Volume 17, Issue 97, 2019, Pages 114-130]
Supply chain integration Impact of Software Redesigning of Business Process on Supply Chain Management (Case Study: Sky Airways) [Volume 17, Issue 98, 2019, Pages 44-65]
Sustainability From sustainable supply chain to company sustainability, customers satisfaction, loyalty and word-of-mouth advertising [Volume 17, Issue 98, 2019, Pages 7-29]
Sustainable Supply Chain Management From sustainable supply chain to company sustainability, customers satisfaction, loyalty and word-of-mouth advertising [Volume 17, Issue 98, 2019, Pages 7-29]

T

Talent Management / Resource Based View / Sustainable Competitive Advantage / Insurance Industry Explaining a Model for Obtaining Sustainable Competitive Advantage Based on Talent Management Strategy in Insurance Industry [Volume 17, Issue 99, 2019, Pages 104-116]

W

Word of Mouth Advertising From sustainable supply chain to company sustainability, customers satisfaction, loyalty and word-of-mouth advertising [Volume 17, Issue 98, 2019, Pages 7-29]